What is Link Building?

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On-page and Off-page optimizations are two of the distinct areas covered by SEO or Search Engine Optimization. On-page optimization directly affects the performance of your website in terms of ranking in prominent search engines. Strategies such as H1 Tags and title tags are used by SEO experts to improve search rankings for websites. SEO however accounts only for about 20% of search rankings. The other 80% is contributed to by link building. So, what is link building?
Link building as a part of SEO is nothing but placing your links on other prominent websites and getting users to click on your links and navigate to the landing page on your site. Links are of different qualities and it is necessary to take time getting great quality links which could boost your site ranking. Poor quality links are detrimental to the overall site reputation. Link building is a one or two way process done by reciprocal response creation through e-zines, newsletters, RSS, blogs, directories and search engines.

Some of the prominent advantages of getting in bound links to your website include –
• Improving popularity of your website
• Roping in essential traffic that could directly translate to sales and profits
• Ranking your website among the top ten sites in search engines
• Improving site visibility in search tools
• Giving your site great exposure
• Enhancing site credibility
• Adding valuable resource to your site
• Saving on time and money you will otherwise spend on advertising
To answer your question – what is link building, it is important to first learn about methods by which you can obtain links for your website. Here are a few ways by which you can leverage link building to power your site to prominence.
• Exchange links with other webmasters
• Contact webmasters by phone or email and ask for links
• Purchase high quality links even though they are expensive
• Leverage link baiting and other viral marketing techniques
• Submit well-written press releases to PRweb and other popular sites
• Submission of articles to popular article directories
• Register your website in relevant online directories

Link building is a strategy fast gaining in popularity among smart webmasters. This is one of the reasons why many want to learn about what is link building and how they can use this powerful method to promote and market their online business. It is a good idea taking the help of SEO experts who have enough expertise and skills to create quality backlinks in the content. They know exactly how to make the content unique and interesting to be recognized by search tools.

Submit articles to prominent directories online and write informative blogs and set them on exclusive IP for best results. It is also important to choose link building companies that operate in a safe and ethical manner. This will ensure that you are able to maintain the reputation of your website and establish a strong presence for a long time to come. Practices such as submitting the same article to a number of directories could lead to penalization. It is imperative to write original, relevant, informative articles interspersed with the right keywords in the right density. These are some of the answers to your question – what is link building? Visit Buy Backlinks to know more.